Promises to your customers

Promises are tricky. Whether you promise your kid that extra treat or that toy if … or you want to sell shoes, t-shirts or cookies.
You better think carefully before you let yourself be tempted to promise something you might not want to deliver.

A short story about selling shoes

I happen to have subscribed to a newsletter of a brand of shoes I like. That is, I even signed up for a “friends & family” program. So once in a while I get these emails inviting me to get a sneak preview of the new collection or an extra discount for being a friend. Same thing now, as summer moves on everybody is doing summer sales. So I got this coupon in my email promising me 50% discount, applicable only to items that are already on sale. Sounds like a good deal.Continue reading “Promises to your customers”

Struggling with customer satisfaction

Actually I meant to write a post on how to find a good hosting company for your WordPress projects. In the end it turned out to be an article on customer satisfaction, due to my experiences with different hosting companies.

Every once in a while, the question of where to host your website pops up and is rather persistent. What looked like a pretty good fit years ago just doesn’t feel right anymore.Continue reading “Struggling with customer satisfaction”