Yvon Chouinard: Let my people go surfing

The education of a reluctant business man

“Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” Jared Diamond
(Nothing to add by me, really)

Yvon Chouinard writes about his life story as much as about the story of Patagonia, from the very beginning as a small shop for climbing supplies to todays’ company. Patagonia nowadays offers a wide range of clothing for people who love to be outdoors and want to protect our environment at the same time.

I am fascinated by the openness of Yvon Chouinard, the man who never wanted to be a businessman. He describes growing and learning, mistakes as well as smart moves, building of relationships and developing of new ideas. Outstanding in more than one discipline, Patagonia has come a long way and has grown over years, still true to its values.

This book is very special to me because it is a bit like a dream come true: The growth of a company with global impact without having to leave your conscience and beliefs behind.